MRI-Simmons, the essential consumer truth set, today announced that the Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation to MRI’s Survey of the American Consumer.
On behalf of the industry, the MRC assures that audience measurement services are valid, reliable, and effective. As part of its annual accreditation process, the MRC conducts rigorous audits of MRI’s methodology, fieldwork, analytics, and data handling systems.
Click here to read the complete release on the MRI-Simmons site.
Collaboration with Goodvertising Agency reveals value of “transformational” campaigns – making consumers heroesRead more
New Jersey Institute of Technology team developed predictive analyses to make online shopping more personalizedRead more
Nearly 6 out of 10 US adults reported an interest in cannabis-infused products, according to MRI-Simmons’ National Cannabis StudyRead more