MRI-Simmons, the essential consumer truth set, today announced that the Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation to MRI’s Survey of the American Consumer.
On behalf of the industry, the MRC assures that audience measurement services are valid, reliable, and effective. As part of its annual accreditation process, the MRC conducts rigorous audits of MRI’s methodology, fieldwork, analytics, and data handling systems.
Click here to read the complete release on the MRI-Simmons site.
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