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Smart Insights: Automotive

The global automotive industry is facing change on two fronts: a shifting industry landscape of emerging markets and increasing environmental regulations, and evolving consumer behavior and expectations.

To remain competitive, automotive manufacturers and retailers need industry insights that provide clear direction on today’s markets and the consumer demands of tomorrow.  

Our automotive market research experts deliver smart insights across all areas: From optimizing new concepts and product design, identifying precise actions to improve car brand perception or experiences, to tracking automotive aftersales.

Success Stories
  • Enhancing brand performance in the US luxury auto market

    Enhancing brand performance in the US luxury auto market

    12.11.2015

    GfK researched one of Europe’s major auto manufacturers to determine the strength of its brand relationships with customers in the United States.

    A large European auto manufacturer that focuses on the luxury segment.

    Situation

    This company has improved the perception of its product and brand in the US market over the past few years and is establishing itself as a serious alternative for premium car buyers. Though our client’s brand equity and sales are steadily growing in the US, we conducted research around ways our client could further strengthen its performance.

    Approach

    We analyzed the auto manufacturer’s market impact using our Brand Vivo methodology – an approach that provides insight into consumer-brand relationships.

    Outcome

    The research showed the client is lagging the market leaders in consideration, familiarity and buying intention. We found that the automaker’s relationships with a high share of consumers in its target market were weak. Thus, to increase long-term brand success in the US, we recommended that the client:

    • evaluate current communications to ensure it had strong “personal fit” and “fun to drive”
      messaging
    • monitor social media buzz and take actions to encourage website visits
    • ensure relevant distribution of service centers.

    Click here to download the success story.

Latest insights

Here you can find the latest insights for automotive industry. View all insights

    • 09/10/19
    • Travel and Hospitality
    • Automotive
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United States
    • English

    GfK will deliver weekly regional data from POS tire retail panel in 2020

    In the past month, GfK has added over 1,400 independent tire sellers to the panel, giving GfK unmatched coverage of the US tire retail marketplace.

    • 08/27/19
    • Automotive
    • Point of Sales Tracking
    • Point of Sales Analytics
    • US Tire Panel
    • US Tire POS Panel
    • United States
    • English

    GfK POS data show US summer tire sales up 14% versus 2018

    With 1.8 million units sold, summer tires have accounted for $291 million in revenue YTD.
    • 07/25/19
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Consumer Insights
    • Marketing Effectiveness
    • Point of Sales Tracking
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    GfK, NRF publish personalization white paper

    GfK and the National Retail Federation (NRF) have published a new white paper, “Decoding the Personalization Paradox,” to help brands apply personalization at scale.
    • 06/26/19
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Media Measurement
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    GfK picks Wagatha to lead Consumer Life in North America

    He brings over 25 years of marketing, research, and consulting experience to this new role.
Solutions
  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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