Effective date: October 5, 2012
Last revised: May 15, 2023
These Cookies allow us to track visits and website usage so that we can measure and improve the performance of our website. They help us understand which pages are the most or least popular, or to record error messages on the website. All analysis based on this information is aggregated.
These Cookies allow us to improve the functionality and personalization of the website. They ensure that your website preferences (e.g., settings or filters) are maintained and help us to include third-party services on the website. Any analysis performed based on this information is aggregated.
These Cookies help us to better analyze the impact of our website and your interests, e.g. to show you personalized advertising or put other content on our or other websites. These may be displayed on our website or on third-party websites. In particular, the Cookie collects information about your browsing activities in order to understand which topics are relevant to you.
these cookies are necessary for the functioning and management of the website and cannot be disabled in our systems. They are usually set based on your input, such as when you set your cookie preferences, log in, or fill out forms. You can set your browser to block these cookies, but then some parts of the website will not work.
As is true of most websites, we gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp and clickstream data. We use this information to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole. We may link this automatically-collected data to personal information for legitimate purposes, such as to detect and prevent fraudulent activity.
A web beacon (also known as a tracking pixel or pixel tag) consists of a small string of code embedded in a website or email. The web beacon can also be associated with a graphic. Our website analytics provider, HubSpot, uses web beacons on our website to help us understand how you use our website and to improve the performance of our website. Examples:
We can use this information to better understand your interests and improve our content. We can ask users who do not open our emails if they wish to continue receiving them. The web beacon contained in an email is deleted when you delete the email. If you do not want to receive web beacons in the emails, you can set your email programme to receive messages in plain text format and not in HTML format. It is also possible to hit web beacon in your browser by downloading a plug-in.
We engage Hotjar Limited, located in Malta to process website usage data in order to better understand our website visitors` experience on the GfK website. With this we try to understand our visitors` needs so that we can optimize our service, our content and the overall website experience. The legal basis is legitimate interest.
Hotjar enables us to analyze data in various ways including aggregated website heatmaps and session recordings.
Personal data include IP address (stored in a de-identified format), browser type, referrer URL and domain, website language, device screen resolution, device manufacturer and model, device operating system type and version, device geographic (country) location, mouse events (movements, location, clicks), keypresses, pages visited, date and time of accessed pages.
GfK transfers your personal data to the following third-party recipients within the European Economic Area: Hotjar Limited, located in Malta who acts as a processor. For further information: https://www.hotjar.com/legal/policies/privacy/
Categories of personal data
Further information: https://www.hotjar.com/legal/policies/privacy/
We use Google Analytics of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
The Cookies used by Google generate information about how you use our website. This information is usually transferred to a Google server in the USA and stored there, where it is also processed by Google for its own purposes.
We have activated the IP anonymisation function on our website. This means that your IP address is shortened by Google within states of the EU/EEA before being transmitted to the USA. Google will transfer the full IP only in exceptional cases to a Google server in the USA and shorten it there. On behalf of the responsible party, Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
You can install the Google Analytics Opt-out Add-on, which prevents the collection of information about website visits by Google Analytics. For more information, please visit https://policies.google.com/privacy. Google also provides further information on its data processing here.
We use Demandbase tracking pixels, tags, web beacons and cookies to collect information. These technologies are used to analyze trends, to administer our sites, to track users’ online movements, to understand advertising performance and to gather demographic information about our user base. Demandbase may send and receive cookies (or online identifiers) on Demandbase sites and partner sites to associate Demandbase assigned cookies with third-party partners’ cookies, such as data management platforms.
|Cookie Subgroup||Cookies||First/Third party||Lifetime||Type|
|gfk.com||365 days, 365 days, a few seconds, a few seconds, 90 days||Strictly Necessary Cookies|
|www.gfk.com||Session, session, 365 days, 30 days, few seconds||Strictly Necessary Cookies|
|doubleclick.net||Few seconds||Strictly Necessary Cookies|
|gfk.com||Session, session||Strictly Necessary Cookies|
|hscta.net||30 days||Strictly Necessary Cookies|
|youtube.com||Session, 6118 days, 180 days||Strictly Necessary Cookies|
|google.com||180 days||Strictly Necessary Cookies|
|addthis.com||395 days, 395 days||Strictly Necessary Cookies|
|vimeo.com||365 days, 730 days||Strictly Necessary Cookies|
|hubspot.com||30 days||Strictly Necessary Cookies|
|hsadspixel.net||30 days||Strictly Necessary Cookies|
|hsforms.net||30 days||Strictly Necessary Cookies|
|.vimeo.com||365 days||Strictly Necessary Cookies|
|hubspot.net||30 days||Strictly Necessary Cookies|
|cloudflare.com||30 days||Strictly Necessary Cookies|
|hsforms.com||30 days||Strictly Necessary Cookies|
|siteintercept.qualtrics.com||30 days, a few seconds||Strictly Necessary Cookies|
|hsleadflows.net||30 days||Strictly Necessary Cookies|
|gfk.com||Session, 365 days, 365 days, 390 days, 365 days||Functional Cookies|
|hs-scripts.com||30 days||Functional Cookies|
|hs-analytics.net||30 days||Functional Cookies|
|gfk.com||730 days, 90 days, 730 days||Performance Cookies|
|www.gfk.com||Few seconds, 390 days, session||Performance Cookies|
|doubleclick.net||390 Days, A few seconds||Advertising Cookies|