Senior Research Manager



Job Family

Client Solutions

We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

Key Tasks and Responsibilities

  • Work closely with Client Directors to further build client relationships and maintain/grow accounts. (e.g. collaborate on proposals, costs, account reviews, lead presentations/ discussions, etc.).
  • Independently able to lead and manage standardized as well as customized studies (Including designing Questionnaires/discussion guides, analysing and evaluating results, and report writing)
  • Independently able to develop, implement, coordinate, and manage research projects in collaboration with the internal Research team, external consultants, & operations team.
  • Actively drive issue-based analyses, build effective analytical presentations, and consultative storytelling to clients in a straight-forward way.
  • Proactively advise line-manager of client status, problems, and opportunities


  • Experience in Quantitative research is non-negotiable
  • Competent and well-versed in all stages of market research (e.g. proposal writing, questionnaire design, sampling, data collection, data analysis, reporting, and presentation)
  • Strong industry knowledge especially in the Brand Health Tracking domain.
  • Experience in other disciplines such as U&A, segmentation, pricing, purchase journeys, and product and concept tests would be an added bonus
  • Experience in managing a high volume of complex quantitative research studies under tight budgets and schedules.
  • Good organiser with the ability to prioritise and multi-task
  • Excellent written and verbal communication and presentation skills
  • Ability to maintain a positive, motivational, “get things done” attitude
  • Well-developed interpersonal skills for internal and external clients
  • Proficiency in MS Word, MS Excel and MS PowerPoint

Personal Attributes

  • Goal and action-oriented
  • Able to work with tight timelines and multi-task/manage projects.
  • Thorough with strong attention to detail
  • Even temperament and balanced
  • High energy with a positive ‘can do’ attitude and optimism
  • Prepared to take ownership of issues and responsibility for actions
  • Strong work ethics and reliability
  • Able to work independently and collaboratively.
  • Able to adapt quickly to changing market dynamics and client expectations.

Specific Qualifications

  • At least 7-8 years’ experience in a market research role
  • Bachelor’s degree or equivalent education in any discipline

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on:

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 146 days ago

City: Singapore

Work Area: Client Solutions

Job Time: Full Time

Requisition ID: R00021050