Research Analyst



Job Family

Client Solutions

We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

Inplant Investigación de Mercados con experiencia en estudios Cuantitativos y Cualitativos (ideal estudios de Salud de Marca)


Responsable de monitorear y ejecutar estudios de Salud de Marca, así como apoyar en el desarrollo y diseño de proyectos Ad-Hoc con metodologías cualitativas y cuantitativas.


Formación Académica


•            Ingeniería

•            Licenciatura en Marketing / Administración / Negocios


Principales Responsabilidades:


  • Monitorear y hacer seguimiento del flujo de trabajo de los proyectos para su desarrollo en tiempo y en forma.
  • Elaboración de cuestionarios
  • Comunicación con agencias de investigación de mercado y equipos Internos.
  • Revisión de bases de datos y tabulados.
  • Elaboración de reportes y análisis de resultados.





  • Habilidad de análisis de datos.
  • Liderazgo y excelente comunicación.
  • Excelente manejo de herramientas de Office como PowerPoint y Excel.
  • Habilidades de monitoreo y seguimiento de actividades.
  • Trabajo en equipo.
  • Curiosidad para entender a fondo los principales indicadores y conectarlos entre sí.
  • Gusto por aprender y compartir su conocimiento.
  • Búsqueda constante de mejores prácticas para lograr procesos ágiles que permitan la optimización de los tiempos.




  • Experiencia de 2 años o más en estudios de mercado cuantitativos, especialmente Salud de Marca, en agencias de investigación de mercados y/o empresas de consumo.
  • Conocimiento en diseño de estudios Cuantitativos.

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on:

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 6 days ago

City: Mexico City

Work Area: Client Solutions

Job Time: Full Time

Requisition ID: R00023625