Associate Director, APAC, Home and Lifestyle



Job Family


We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Job Description

This role is responsible for the sales of GfK’s retail audits and digital adhoc solutions with specific focus on point-of-sale within the Home & Lifestyle Appliances industry. This role would have to effectively manage key regional accounts to ensure overall client satisfaction with GfK services, thereby achieving continuous revenue growth for the GfK Group


  • Work closely with the Regional account director and in collaboration with Global and Local country sales leads, further develop and grow the business in Asia Pacific.
  • Strategize the business selling approach with focus on the Home & Lifestyle Appliances industry.
  • Identify and develop the growth opportunity values using GfK tracking data for the client needs.
  • Analyse and present our data and findings in order to create a need to increase selling opportunities to existing and potential clients.
  • Establish and maintain excellent relationships with key decision-makers within existing and potential clients.  Build and maintain C-suite level engagement to increase upsell opportunities.
  • Work with and where necessary, take lead in the region for all sales within the industry.  Not limiting to point-of-sale but inclusive of digital adhoc opportunities. 
  • Where necessary, take point in understanding and ensure client deliverables are in compliance with the existing agreements. 
  • Identify potential problems and propose pro-active solutions to meet client needs.
  • Achieve sales and manage accounts with new and existing clients.


  • Ability to quickly grasp and understand markets, methodologies and techniques.
  • Good organiser with the ability to prioritise and multi-task.
  • Ability to maintain a positive, motivational, “get things done” attitude, especially when faced with difficult circumstances.
  • Excellent sales/negotiation skills and a hunger to develop new business.
  • Good interpersonal and relationship building skills (internal, external, and cross-cultural).
  • Problem solving skills.
  • Good verbal and presentation skill
  • Proficient in English and Chinese. Knowledge of Asian Language will be an advantage.
  • Business oriented skill, Excellent track record in business development.
  • Able to communicate effectively with all levels within GfK and client’s organization.

Personal Attributes

  • Goal and action oriented.
  • Ability to work under pressure of deadlines and targets.
  • Meticulous, Thorough with a strong attention to detail.
  • High energy with a positive ‘can do’ attitude and optimism.
  • Prepared to take ownership of issues and responsibility for actions.
  • Strong work ethics, reliability, Self-disciplines, Diligent
  • Team oriented.
  • Able to work independently with minimum supervision.

Specific Qualifications

  • Minimum of 5 years in the research industry, preferably within the technical consumer goods industry.
  • A good degree preferably in Business/Market Research/Statistics.
  • Candidates with experience in Market research, Sales and client management

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential. 

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on:

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!

Posted: 16 days ago

City: Singapore

Work Area: Commercial

Job Time: Full Time

Requisition ID: R00023278