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Built for Success Toolkit

Get the insights, tools, and techniques to understand what tomorrow’s consumer will need – and how brands can take action today.

Setting the stage for tomorrow's consumer

At a time of extreme uncertainty and disruption, marketers and brands need tools for moving forward wisely. Brands must adapt to changing consumer needs more swiftly than ever, re-writing rules for everything from long-term strategic planning to targeting.

This presentation series from GfK Consumer Life will help you stay ahead of evolving trends and adapt to new demands as you prepare for the future.

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Leveraging trends to stay ahead of tomorrow’s consumers

Join the trends experts at GfK Consumer Life as they deliver strategies to help brands plan for today – and innovate for tomorrow.

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Refreshing your generational playbook

Master the shifting wants and needs of today’s key consumer groups

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Changing values, nimble brands: Adapting along with the consumer

As people’s lives and decisions grow more complex, brands need to reach for a new level of insight – to anticipate consumers’ fast-changing needs and fully resonate with their hopes and dreams.

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Building a decision ready toolkit for today’s brand leaders

This eBook brings together the key takeaways from this presentation series to help you curate and leverage the tools you need to create your next success story.

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