We recently announced a partnership with the Media-Saturn-Holding (MSH) to integrate their sell-out data into our Point of Sales (POS) reporting for all 14 countries in which they operate. This is a significant enhancement to our Key Account Data Reporting (KADR) as it offers our manufacturer clients access to the complete sales data for one of the biggest retailers in Europe.
The goal of these partnerships on account level is to provide the common information framework that manufacturers and retailers of technical consumer goods need to compete in today’s increasingly complex environment. With KADR manufacturers can access the same sell-out data as the retailer, allowing both parties to work together as equally informed players to engage effectively in joint category management, co-create strategies, gain efficiencies and agree on growth opportunities.
KADR integrates individually named retailer data in our standard POS reporting. It covers all brands and items listed by a retailer and includes a panel market benchmark too. This information empowers both parties to speak the same language and to focus on their joint priorities: Meeting the needs of their customers, improving their shopping experience and, ultimately, driving growth. This is crucial in a sector where shoppers are less loyal, less engaged, and constantly on the lookout for value.
With KADR, we want to help answer key business questions our clients have about their competitive retail performance such as:
KADR provides actionable insights that our clients use for day-to-day tactical decision-making to gain a competitive edge at a retailer and strengthen their trade relationship.
Key Account Data Reporting facilitates effective trade relationships in three fundamental ways – and the addition of MediaMarkt data reinforces this:
KADR is the starting point of effectively analyzing own and shared business performance and we believe it will transform the way manufacturers and retailers work and grow together.
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