The widespread adoption of the smart (connected) home is getting tantalizingly nearer. So it’s not surprising that the competition is circling as more companies look at how to exploit what could be a potentially massive market.
Big players such as Google and Apple have already declared their intention to carve out share through acquisition and technological partnerships, while Samsung and other entrants are taking their first tentative steps.
It’s true that the concept is not yet mainstream. However, consumer appetite for managing homes, including heating, security, entertainment systems and household appliances, is growing. Our 2014 study showed that more than three-quarters of consumers are keen on the idea of living in a fully-connected, smart home.
So what is holding them back from making that final leap? Our latest white paper uncovers six possible hurdles to be overcome:
The conclusion? To succeed in this market, companies will not only have to get the technology right but give consumers convincing reasons to make what could be a substantial investment in their homes.
View our white paper for more detailed insights.
For more information, please contact Anne Giulianotti at email@example.com.
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