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Smartphone shoppers: 10 facts retailers can’t afford to ignore

by Anthony Norman , 26.11.2014

According to our latest Mobile Insights data, more than half (55%) of UK smartphone users visited retail sites or apps from their device in July 2014. They spent almost 21 minutes and visited on average 4 retail sites, with fashion most popular, followed by technology and supermarkets. Apps are far less used, giving retailers an opportunity to build loyalty and audience engagement if they can encourage people to use them by highlighting the benefits and guaranteeing a good user experience. What else does our data tell us?

Here, we outline our 10 key facts to help guide retailers to make the most of smartphones as a core part of the customer journey.

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