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Millennials and Brands: Building Strong Connections

by Kathy Sheehan , 06.05.2014

By Kathy Sheehan & Jo-Ann Osipow.

The Millennial generation is growing, and they will soon transcend Baby Boomers in terms of sheer numbers and cultural influence. Yet, in many ways, this younger generation remains a mystery. Join GfK’s Kathy Sheehan (EVP and Managing Director, Consumer Trends) and Jo-Ann Osipow (EVP, Brand and Customer Experience) in our latest video as they uncover key insights on building strong connections with Gen Y consumers.

For more details about their findings, view our press release on Kathy and Jo-Ann’s presentation at ARF’s Re:Think 2014 conference.