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Behavioral Economics of Brand Success

by John Wittenbraker , 08.05.2014

Which metrics are the best indicators of long-term brand success?

In our latest video, GfK's Brand and Customer Experience experts, John Wittenbraker (Global Director of Innovation, BaCE) and Helen Zeitoun (Global Head, BaCE) share a new approach to brand research that reveals how to drive share and build equity.


For more details about their research, view our press release on John and Helen's presentation at ARF's Re:Think 2014 conference:  http://bit.ly/RreRmV