The mass adoption of digital networked technology is transformative, but we are still only scratching the surface of what is possible. The behaviors that the network enables – like sharing, communicating, collaborating and learning – come naturally to people. The organization which operates closed, scarcity-based business models has found, or will find, the open and abundant nature of the network disruptive.
With the networked world we live in still in its infancy, what challenges and opportunities will brand leaders face with its development and how will this impact on businesses?
Here we present four trends for 2014 outlining technological changes ahead that will require businesses and innovators to think in new ways to maintain market position.