min read

The evolution of software: intelligent and social user experiences

by Olly Robinson , 11.03.2014

In 2011, the American entrepreneur and software engineer Marc Andreessen, declared that software was ‘eating the world,’ and little has proved him wrong since.

Software has long been integral to our interaction with technology, with each new paradigm in user interface creating new opportunities for products and services. As it’s grown in complexity, software has also become easier and more intuitive to control, empowering consumers and creating value for brands.

Here we present four trends for 2014 outlining technological changes ahead that will require businesses and innovators to think in new ways to maintain market position.

Download the full Tech Trends 2014 document here.