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Key Principles of Dashboards

by Florian Kahlert , 12.06.2013

Marketing dashboards are all the rage today – but are they right for every situation? What makes some dashboards better than others? Florian Kahlert, Managing Director of GfK’s Digital Market intelligence team, has some strong opinions and helpful suggestions for marketers and researchers alike.

Watch the YouTube Video from GfKTube here:

http://www.youtube.com/watch?v=wLRIjjhozsE&rel=0