- Travel and Hospitality
- Market Opportunities and Innovation
- Trends and Forecasting
- United Kingdom
Almost twice as many people prefer relaxing vacations to active ones
Internationally, 59 percent of people prefer a relaxing vacation, while 35 percent prefer an active one. Brazil, South Korea and China lead for favoring relaxing vacations; Italy, France and Spain lead for active holidays. Teenagers are the most energetic, with 43 percent preferring active vacations.