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GfK Insights Event 2023

Watch on-demand

The Rise and Rise of Sustainability

Tracking the growing demand for environmentally friendly products in times of permacrisis

Consumers’ desire to protect the environment is not a fad despite the cost of living crisis, it’s still a growing concern that is influencing decisions about which companies, brands and products to choose.

Watch on demand our indispensable online event where GfK’s experts share the latest insights into consumer behaviours and attitudes, purchase drivers and motivations, and hear our thoughts on what the future holds.

Here's a sneak peek of what you'll learn:


The session uncovers:

  • The latest trends in sustainability
  • How important sustainability is to consumers in the UK compared to the rest of the world
  • How consumers attitudes to sustainability impact purchase decisions
  • What sustainability means for consumers and brands
  • How consumer sentiment varies across 5 key ‘green’ segments
  • Recommendations to your business on how  to engage with consumers to generate credibility for brands and how to avoid pitfalls

All of this alongside the latest market developments and sales data trends on what is happening in the Technology and Durables, Homewares and DIY markets.


Watch the recording on-demand!

Anthony Norman, Vice President, UK&Nordics_GfK-1
Anthony Norman

Vice President, UK & Nordics

Anthony has over 23 years working within the data and insight sector. Within his time at GfK Anthony has managed several different GfK regions and worked with clients in industries ranging from Technology, Consumer Goods and Retail. An early adopter for many technologies, Anthony has a keen interest in how we use technology to create a better and more inclusive world.
Samantha Tuck
Samantha Tuck

Consumer Insight Consultant

Sam has spent more than 20 years delivering consumer insights. Since 2020 she has headed up the UK's involvement in our global Consumer Life + Green Gauge survey – providing an in-depth look into sustainability-related consumer attitudes and behaviors. More recently, Sam has helped launch the UK’s Sustainability Index, investigating the influence of sustainability aspects on consumers' purchasing behavior.
Trevor goldman
Trevor Godman

Key Account Director

Trevor has worked across a range of business sectors during more than 25 years in the industry but has always focused on consumer technology and telecoms markets. He has led major programmes for some of the world’s biggest brands – helping clients to grow their businesses by better understanding the needs and views of their customers.

Where the event takes place

GfK Office
7th Floor
Blue Fin Building
110 Southwark Street

United Kingdom

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