Philips Saeco is one of the world’s leading brands in manual, super-automatic and capsule espresso machines.
The GfK Social Media Intelligence solution helped our client to understand customer sentiment about a new car model, allowing it to sharpen its marketing approach.
GfK’s RFID-based solution enabled our client to see actual shopper behavior in more detail than was ever possible before. This data will certainly help it to optimize store placements and improve its in-store position with retailers.
Equipped with insights from Social Media Network Analysis, brands can effectively segment and target groups, create highly-nuanced campaigns and ultimately have more impact.
GfK helped this car manufacturer to understand consumer responses to its upcoming TV campaign in preparation for a new product launch.
By partnering with GfK RealTime Effects, our customer were able not only to prove the effectiveness of our custom content - beyond the standard metrics - but also provide our brand partner with valuable insights for their own future marketing efforts.
GfK’s innovative research approach and its understanding of the industry and Nokia's specific business challenges were critical to deriving concrete and decision-ready recommendations for optimization of its digital communication strategy.
GfK was able to combine robust quantitative research with cookie-tracking methodology. This allowed the client to gauge exposure to Facebook advertising more realistically than it could with claimed recall.
We helped Alcon optimize its digital communications strategies so that it could strengthen its position in a growing market for contact lenses.
GfK’s new touchpoint effectiveness/efficiency analysis platform is proving to be more valuable than initially anticipated and is driving not only media planning, but the entire integrated communications planning process.
Our research has become an integral part of Orange’s customer experience strategy.
GfK investigated whether social media can help power blender manufacturers win a bigger cut of the market.