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Success Stories

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  • Brewing stronger coffee-machine sales
    • 09/14/15
    • Consumer Goods
    • Global
    • English

    Brewing stronger coffee-machine sales

    Philips Saeco is one of the world’s leading brands in manual, super-automatic and capsule espresso machines.

  • Social media: Separating customer sentiment from the noise
    • 09/14/15
    • Automotive
    • Connected Consumer
    • Global
    • English

    Social media: Separating customer sentiment from the noise

    The GfK Social Media Intelligence solution helped our client to understand customer sentiment about a new car model, allowing it to sharpen its marketing approach.

  • Boosting beer sales by mapping the in-store journey
    • 09/07/15
    • Consumer Goods
    • Global
    • English

    Boosting beer sales by mapping the in-store journey

    GfK’s RFID-based solution enabled our client to see actual shopper behavior in more detail than was ever possible before. This data will certainly help it to optimize store placements and improve its in-store position with retailers.

  • Decoding the German fashion social network
    • 09/07/15
    • Fashion and Lifestyle
    • Connected Consumer
    • Global
    • English

    Decoding the German fashion social network

    Equipped with insights from Social Media Network Analysis, brands can effectively segment and target groups, create highly-nuanced campaigns and ultimately have more impact.

  • Actionable ideas enhance SUV launch campaign
    • 09/03/15
    • Automotive
    • Global
    • English

    Actionable ideas enhance SUV launch campaign

    GfK helped this car manufacturer to understand consumer responses to its upcoming TV campaign in preparation for a new product launch.

  • Demonstrating the effectiveness of a native ad campaign
    • 09/02/15
    • Media and Entertainment
    • Global
    • English

    Demonstrating the effectiveness of a native ad campaign

    By partnering with GfK RealTime Effects, our customer were able not only to prove the effectiveness of our custom content - beyond the standard metrics - but also provide our brand partner with valuable insights for their own future marketing efforts.

  • Research improves digital campaigns
    • 08/30/15
    • Technology
    • Global
    • English

    Research improves digital campaigns

    GfK’s innovative research approach and its understanding of the industry and Nokia's specific business challenges were critical to deriving concrete and decision-ready recommendations for optimization of its digital communication strategy.

  • How Facebook advertising works with traditional media
    • 08/28/15
    • Media and Entertainment
    • Global
    • English

    How Facebook advertising works with traditional media

    GfK was able to combine robust quantitative research with cookie-tracking methodology. This allowed the client to gauge exposure to Facebook advertising more realistically than it could with claimed recall.

  • Digital insights for contact lens market growth
    • 08/27/15
    • Connected Consumer
    • Global
    • English

    Digital insights for contact lens market growth

    We helped Alcon optimize its digital communications strategies so that it could strengthen its position in a growing market for contact lenses.

  • Identifying best-performing media channels
    • 08/22/15
    • Consumer Goods
    • Global
    • English

    Identifying best-performing media channels

    GfK’s new touchpoint effectiveness/efficiency analysis platform is proving to be more valuable than initially anticipated and is driving not only media planning, but the entire integrated communications planning process.

  • Customer experience insights enhanced with tracking
    • 08/18/15
    • Technology
    • Connected Consumer
    • Global
    • English

    Customer experience insights enhanced with tracking

    Our research has become an integral part of Orange’s customer experience strategy.

  • Maximizing results from social media
    • 07/30/15
    • Consumer Goods
    • Connected Consumer
    • Global
    • English

    Maximizing results from social media

     GfK investigated whether social media can help power blender manufacturers win a bigger cut of the market.

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