GfK Shopper Profiles

Immediately integrate FMCG shopper insights into your analyses and reporting with ready-made profiles defined by real purchasing behavior and attitudes.

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Reach the people who matter with real world shopper profiles

Plan your next campaign with comprehensive insight into your target shoppers’ buyer indicators and sales types, brand choice and loyalties, time pressures, attitudes to advertising and more.

Bargain hunters
Flexible shoppers
One-stop shoppers
Convenience shoppers
Premium shoppers
Organic buyers
Low-price buyers
Selective shoppers

Interested in more than one shopper profile?

Simply share which profiles you’re interested in under the message section of the contact form. We’ll be in touch to explore how they could best help you grow your brand.

Not finding what you’re looking for?

If none of these shopper profiles fit your needs, we may have what you are looking for in our library of 3000+ off-the-shelf solutions. Request your access to our expanded catalog: send us a message and we’ll be in touch.

Build your own custom audience

If you need something truly unique, we’ll help you build a data-backed custom shopper profile. Briefly describe what you’re looking for in the message section of the contact form, and we’ll be in touch.

Get in touch to learn more

Fill in the form and we’ll be in touch with more information on your selected shopper profiles or to discuss custom options.