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GfK Shopper Profiles

Immediately integrate FMCG shopper insights into your analyses and reporting with ready-made profiles defined by real purchasing behavior and attitudes.
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Reach the people who matter with real world shopper profiles

Plan your next campaign with comprehensive insight into your target shoppers’ buyer indicators and sales types, brand choice and loyalties, time pressures, attitudes to advertising and more. 

Contact us and learn more about our ready-to-go shopper profiles, including:

  • Bargain hunters 
  • Flexible shoppers 
  • One-stop shoppers 
  • Convenience shoppers 
  • Premium shoppers 
  • Organic buyers 
  • Low-price buyers 
  • Selective shoppers 

Get in touch to learn more

Fill in the form and we’ll be in touch with more information on your selected shopper profiles or to discuss custom options.