Understanding the UK outbound and domestic travel market
The GfK Travel 360 program provides a total view of the entire UK outbound and domestic market. Make better product and communication decisions by understanding consumer behavior, the decision-making process, and traveller considerations and concerns. Find out what future travel intentions are.
Spanning the dynamic packaged sectors including budget airlines, ferry and channel tunnel, as well as non-packaged trips, GfK Travel 360 enriches our weekly Point of Sales (POS) data providing you with greater market coverage and depth. Tackle your key challenges in the rapidly moving market by:
Improving conversion with a detailed understanding of the decision-making processes
Perfecting your targeting with accurate traveller profiles
Accessing market sizes to compare your performance to the competition
Crafting communications that will hit the spot every time, and ensure campaigns deliver ROI
Spotting emerging market trends and consumer behavior to develop better products
Our quarterly survey is calibrated to GfK’s Point of Sale data to provide granular insights into topics including destination, booking group size, number of nights and booking channel. You can also add your own questions to address specific business issues such as destination choice drivers and satisfaction levels, and holiday types.
A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.
A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product. im
For consumers everywhere, inconsistency has become the new normal. The roller coaster ride of COVID, inflation, and more is not ending anytime soon – so how will your brand stay on top?
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