Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.
Measure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
With market and consumer confidence low, shoppers are on the lookout for value. We take a look at how consumers are thinking about spending money – and what that means for brand strategies.
In the first of our "Day in the Life" series, we have a glimpse into the daily routine of Khee Siang Bee, an enthusiastic Software Engineer at GfK's Kuala Lumpur office.
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