GfK FutureBuy - your resource to win shoppers all over the workd

Imagine if you could peer through the shop window at the world’s shoppers, observing their behavior and asking their opinion of how they buy today, and what they expect of retail tomorrow.

GfK's FutureBuy® study is that unique view– looking across online and in-person shopping. Every year, shoppers in 25 countries share their buying habits, the channels and touchpoints they use, their interactions with retailers, and how they include technology in their purchase journey. This exclusive study provides insight into the behavior and expectations of shoppers across all categories and markets.

Related Products

Related Insights

White papers

Webinars and videos

- GfK Experience Effects
  
  A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
  Read more
- GfK Marketing Mix Optimizer
  
  Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize
  Read more
- GfK Ad Fit Optimizer
  
  Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.
  Read more
- 13.05.2022
  
  Blog
  
  How brands can embrace premiumization to outpace deceleration
  
  Looking to stop deceleration in the consumer technology & durables sector?
  
  Read more
- 09.05.2022
  
  Blog
  
  The Future of Data-Driven Decisions
  
  In a world where fact-based business guidance is now a given, what does the next generation of data-driven decisions – and decision makers – look like?
  
  Read more
- 02.05.2022
  
  Infographics
  
  6 Macro trends for Consumer Technology and Durables in 2022
  
  What are the key 2022 trends in the Consumer Technology and Durables industry? Read our infographic to discover the latest insights to help you stay ahead of 2022.
  
  Read more
- 12.10.2021
  
  White papers
  
  Shoppers prefer organic – what’s new?
  
  This white paper provides insights into the world of organic goods, how this has changed in recent years and the expected trends to come.
  
  Read more
- 25.08.2021
  
  White papers
  
  Pricing and promotion in 2021: Six steps to success in Q4
  
  Understand how the pandemic has disrupted markets and consumer behavior to perfect your pricing and promotions strategy this peak season.
  
  Read more
- 23.06.2021
  
  White papers
  
  Against all odds: Successful sales planning for Black Friday
  
  Winning in this year’s peak weeks is more important than ever. Load the odds in your favor with this topline guide to effective sales planning and portfolio management.
  
  Read more
- 26.04.2022
  
  Webinars
  
  Webinar: Shoppers’ behavioral response in times of instability
  
  How do consumers make their choices in 2022? Understand that, by joining Lenneke Schils in this webinar on behavior change & buyer choices. Watch now!
  
  Read more
- 31.03.2022
  
  Webinars
  
  This is RegioGraph 2022
  
  Watch now the free recording of our GfK webinar and learn more about the highlights, new features and applications of our geomarketing software.
  
  Read more
- 25.02.2022
  
  Webinars
  
  Mastering supply, demand, and consumer needs in a time of uncertainty
  
  Listen to our free on-demand webinar. Plan with confidence based on expert insight on the state of the consumer technology and durables market.
  
  Read more

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GfK FutureBuy®

A window onto tomorrow's shopper

Your resource to win shoppers all over the world

Shoppers today and the retail of tomorrow

GfK Experience Effects

GfK Marketing Mix Optimizer

GfK Ad Fit Optimizer

How brands can embrace premiumization to outpace deceleration

The Future of Data-Driven Decisions

6 Macro trends for Consumer Technology and Durables in 2022

Shoppers prefer organic – what’s new?

Pricing and promotion in 2021: Six steps to success in Q4

Against all odds: Successful sales planning for Black Friday

Webinar: Shoppers’ behavioral response in times of instability

This is RegioGraph 2022

Mastering supply, demand, and consumer needs in a time of uncertainty