Get instant insights into shopper attitudes and behaviors in 25 countries.
Imagine if you could peer through the shop window at the world’s shoppers, observing their behavior and asking their opinion of how they buy today, and what they expect of retail tomorrow.
GfK's FutureBuy® study is that unique view– looking across online and in-person shopping. Every year, shoppers in 25 countries share their buying habits, the channels and touchpoints they use, their interactions with retailers, and how they include technology in their purchase journey. This exclusive study provides insight into the behavior and expectations of shoppers across all categories and markets.
FutureBuy® lets you immerse yourself in the mindset of the shopper. It provides the breakthrough perspective that shopper and consumer insights managers, brand and sales directors, category managers and strategic planners need to succeed in this fast-paced, competitive sector.
Covering 16 Product Categories
From FMCG to healthcare to consumer technology, we look at how key retailing categories will need to evolve to meet the expectations of tomorrow’s shoppers.
Flexible reporting
FutureBuy® subscribers enjoy flexible online access to the results, as well as off-the-shelf country reports and custom reporting designed to meet their specific needs.
GfK’s FutureBuy® study delivers a unique, forward-focused view, revealing the latest trends around:
• Lasting effects of COVID-19 on shopping
• How people are using smartphones for shopping and buying
• Consumers' biggest data privacy concerns
• How key in-store and online touchpoints influence purchases
• The importance of social media and user reviews
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Read moreRun the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize
Read more04.12.2023
Blog
In the first of our "Day in the Life" series, we have a glimpse into the daily routine of Khee Siang Bee, an enthusiastic Software Engineer at GfK's Kuala Lumpur office.
01.12.2023
Articles
Unlock retail success with our marketing communication strategy. Explore effective channels, media, and messaging for your brand’s growth.
23.11.2023
Articles
Gaming and gaming accessories continue to show huge potential for growth, despite widespread sales declines not so long ago. We take a look at the 2-year forecast for gaming headsets...
25.08.2021
White papers
Understand how the pandemic has disrupted markets and consumer behavior to perfect your pricing and promotions strategy this peak season.
18.08.2021
White papers
GfK AutoMobility® finds that just 6% of auto intenders have actually bought a vehicle because of EV technology.
12.07.2021
White papers
A guidebook drawing on fresh research and conversations with leading thinkers and brands in sustainability.
22.11.2023
Webinars
Join our webinar on December 14, at 10:00/15:00 CET to get access to GfK data and expert analysis on global Black Friday 2023 sales performance across key markets.
19.05.2023
Videos
Expert insights to master the 2023 Latin American Tech and Durables market
29.03.2023
Webinars
How today’s consumers – young and old – are defying expectations, and how brands can capitalize