You are on the global GfK website. Visit our local website for more offerings and information in your country.
All marketers want to maximize the return on investment of their advertising campaigns. Achieving this in a crowded, competitive marketplace is becoming increasingly challenging. Today’s cross- media campaigns add another element of complexity in understanding how each of the different channels has contributed. To succeed, you need to understand the impression your campaign makes and the actions it inspires. Benchmarking your performance against your competitors is crucial to stay a step ahead.
What it is
GfK’s Communication Tracking monitors your marketing activities in a competitive environment to improve short-, medium-, and long-term effectiveness. We keep track of creative and cross-media effectiveness KPIs and add flexible, optional, in-depth modules to address your specific business issues, such as our integrated System 1 measurement approach designed around digital media consumption.
We identify levers to optimize your campaign and make recommendations you can act upon to improve your brand’s strength.
How it works
GfK’s Communication Tracking works by surveying consumers, either continuously or on an ad hoc basis, as pre- and post- measurement to understand the strengths and weaknesses of your campaigns and to provide recommendations that will give you a competitive advantage. Our solution is suitable for any market sector and any type of campaign.
GfK’s Communication Tracking answers your key business questions about the success of your campaign, including:
Find out more how GfK’s Communication Tracking can help you ensure your campaigns achieve their objectives and deliver return on investment in today’s competitive environment.
A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.
Read moreA robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product. im
Read more23.05.2023
Blog
Discover essential rules to achieve career success with GfK's expert guidance. Learn practical tips on self-care, work-life balance, & proactivity in the job now!
22.05.2023
Blog
As cost-of-living concerns continue, consumers are shopping more widely in search of better value. How can businesses emphasize the value they provide to win consumers over and preserve brand loyalty?
19.05.2023
Videos
Expert insights to master the 2023 Latin American Tech and Durables market