A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.Read more
A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product. imRead more
Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.Read more
GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes.
GfK’s Map of the Month for March shows the regional distribution of self-indulgers in Germany in 2021.
We’re proud to have sponsored and spoken at The Economist's Sustainability Week 2021. Download the presentation slides and watch the full recording on demand.