logo
search
EN

GfK Business Reflector – The Swiss Reputation Ranking

EU_CH_202102_Reputation_Ranking_1380x460

The GfK Business Reflector is the well-established independent Swiss Corporate Reputation Ranking. It annually assesses the reputation of the leading Swiss companies and non-profit organizations (NPO). The GfK Business Reflector ranking is based on a representative survey of the Swiss population. 3’500 respondents from German- and French-speaking Switzerland are included in the research.

Reputation is the general assessment of a company or organization and comprises rational, emotional and ethical components. Economic success and performance are an important pillar for a corporate’s reputation. However, our research shows that emotional factors such as a company's sympathy are even more crucial for its reputation. The more people can identify with a company, the better the reputation. Additionally, the public is becoming more interested in how responsibly companies act. Fair supply chains and attractive working conditions, job security, climate protection and the responsible use of natural resources are under observation and publicly discussed in social and traditional media. Hence, the GfK Business Reflector covers all three dimensions. In collaboration with fög (Forschungsinstitut Öffentlichkeit und Gesellschaft), an associated institute of the University of Zurich, a scientifically sound measuring instrument has been developed and consistently used for the past 15 years.

In addition to the 50 companies and 20 organizations represented in the ranking, every other interested company or organization can participate in the study if registered in advance.
The GfK Business Reflector provides all participating companies and organizations with a unique reputation benchmarking system that serves as the basis for their reputation monitoring and management.

Related Products

  • GfK Consumer Insights Engine

    A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

    Read more
  • GfK Consumer Life

    A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product. im

    Read more
  • GfK Consumer Journey

    Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.

    Read more

Related Insights

  • 01.04.2021

    GfK Business Reflector – The Swiss Reputation Ranking News

    GfK updates digital maps for Germany, Austria, and Switzerland

    GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes.

  • 30.03.2021

    GfK Business Reflector – The Swiss Reputation Ranking News

    Map of the Month: GfK Regional Consumer Styles, Self-indulgers, ...

    GfK’s Map of the Month for March shows the regional distribution of self-indulgers in Germany in 2021.

  • 30.03.2021

    GfK Business Reflector – The Swiss Reputation Ranking Events

    GfK at The Economist Event` Sustainability Week 2021, March 22 - 25

    We’re proud to have sponsored and spoken at The Economist's Sustainability Week 2021. Download the presentation slides and watch the full recording on demand.

View all Insights