With Josh Billig (Microsoft) and Shelley Krasnick (GfK)
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For thousands of companies around the world, diversity, equity and inclusion (DE&I) has moved front and center as a business priority. But for consumer insights specialists, the stakes are higher – because their findings determine products being developed, ads being produced, and even laws being made.
With help from GfK, Microsoft has moved aggressively to put inclusion into action in a practical sense, across a wide range of research activities.
Tune into this episode to hear from Microsoft and GfK as they focus on three innovative and compelling initiatives for bringing more voices into Microsoft’s consumer studies – through real-world applications of mobile-centric survey design, greater Hispanic representation, and accessibility in survey programming and formatting.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
Advertising budgets and creative development times are constantly shrinking, but there is always intense pressure to create effective ad campaigns. Advertisers and agencies need a fresh approach to advertising pre-testing to ensure their creative executions meet their objectives. GfK’s Ad Fit Optimizer has been designed to accelerate and optimize your digital ad spend and overall campaign ROI by assessing the performance of your ads prior to campaign launch.
Shelley has over 20 years of experience in research, usability, strategy and customer insights. Her career spans multiple industries on the corporate and vendor sides of the business, with experience working at The Coca-Cola Company, Microsoft and Nordstrom. Shelley has an avid interest in finding ways to drive change in research, identifying new ways to address business problems while using our ‘Research Ninja Skills’ to ensure quality and confidence in our insights.