How manufacturers should leverage GSA's newly enhanced platform

With Lloyd Wood and Josh Royko

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There are big changes coming to the GSA (General Services Administration) Advantage marketplace, and manufacturers need to pay close attention. 

GSA enables $60 billion in sales annually to federal, state, and local governments - a massive opportunity for suppliers in dozens of categories. How can you use the updated platform to your benefit, and what pitfalls should you watch out for?

Get the latest on these important developments as we talk to Josh Royko, GSA's Director of Acquisition Oversight, and Lloyd Wood, Senior Enterprise account Sales Manager at GfK Etilize.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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PRODUCT: Increase content quality and sales on GSA Advantage

The Federal Marketplace (FMP) strategy is the U.S. General Services Administration's plan to modernize and simplify the buying and selling experience for customers, suppliers, and acquisition professionals. For the first time, manufacturers and distributors can control the product details and marketing content.

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