Ideologies, brands & Americans: How polarization is shaking up the consumer landscape

With Rachel Bonsignore

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Defining and aligning with their ideological “tribes” is a growing priority for Americans – and this polarization is driving more and more brand relationships. In this episode, we take a look at how consumers’ ideologies affect their choices in brands -- and their opinions about each other. Tune in to hear how Americans are most polarized, how we align – and, ultimately, the role of brands in customers’ beliefs and decisions.   

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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WHITEPAPER: Divided we stand: Decoding the citizen shopper

The past year of social, economic and personal upheaval has amplified the voice of the consumer and heightened their influence on how businesses operate, communicate on topical issues, and align their products and services to appeal to consumer values. At the same time, the conversation around values and how they translate into consumer choice has become increasingly fragmented and complex

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