Deliver a fresh, compelling shopper experience in 2021

With Joe Beier

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Thinking Ahead

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The challenges of the past year have inspired new and innovative ways for brands and retailers to connect with their customers. In this episode, Joe Beier joins us to share results from the FutureBuy® 2021 study, covering evolving behaviors & attitudes of shoppers all over the world. From click-and-collect to social media shopping, the retail landscape has never been more exciting – and complex. Is your brand ready for the 'new' shopping experience?

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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VIDEO: Winning with today’s super-savvy shopper

COVID-19 has forced a recalibration of shopping attitudes and behaviors that is transforming shoppers’ foundational interactions with retailers and brands. Shopping has become more thoughtful and deliberate; new tactics have been adopted. This session profiles the current state of shopping in 2021 and distills best-practice approaches for winning over shoppers who have more choices than ever before. Drawing heavily from the just-released 2021 wave of GfK’s FutureBuy® study – based on interviews with tens of thousands of shoppers worldwide – the session will touch on topics including sustainability, the most influential touchpoints, and social media’s evolution from influence to marketplace.

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