How premium brands are leading economic recovery

With Madalina Carstea and Gonzalo Garcia Villanueva

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Thinking Ahead

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In a post-pandemic world rocked by disruption, premium brands have proven that they can help a business not only recover from economic downturns but become more powerful than ever. In this episode, GfK's CMO, Gonzalo Garcia Villanueva, sits down with our Head of Brand and Marketing Intelligence, Madalina Carstea, to go over new insights on how you can maintain and build your premium brand.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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VIDEO: The Path to Premium - How brands can build post pandemic success

When consumers choose a product on the shelf, there is always a why. Knowing the answer, even before they do, means you know how to influence that choice. This is the power of brands, and why they account for 30% of total business value, on average.

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