The Asian Powerhouses: Their consumers and values

With Veronica Chen

Listen to this episode

Thinking Ahead

Also listen on

Asia has been the engine of global economic growth for decades. As the world continues to get smaller thanks to technology, their consumers' beliefs and lifestyles rise in importance. In this episode, trends expert Veronica Chen divides Asia into its main powerhouses; China, India, Indonesia, Japan, and South Korea. Tune in to understand the economic and cultural significance each has on the world- and why global brands need to consider their unique outlook in business decisions.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
More resources

STUDY: Asia Powerhouses

Request more information