Asia has been the engine of global economic growth for decades. As the world continues to get smaller thanks to technology, their consumers' beliefs and lifestyles rise in importance. In this episode, trends expert Veronica Chen divides Asia into its main powerhouses; China, India, Indonesia, Japan, and South Korea. Tune in to understand the economic and cultural significance each has on the world- and why global brands need to consider their unique outlook in business decisions.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
Veronica has over 15 years of experience helping Fortune 500 companies stay abreast of cultural shifts, disrupting forces, and evolving consumer needs. A thought-leader on consumer trends, Veronica has been instrumental in developing GfK Consumer Life’s annual global and US trends perspectives, and identifying some of the most important emerging trends and generational characteristics.