How brands can win consumers' hearts in the new marketplace

With Natasha Stevens, Eric Wagatha, and Amy Wills

Listen to this episode

Thinking Ahead

Also listen on

The past year has changed consumer experience is changing brand relationships in every category. In this episode, we give you an audio version of GfK's recent webinar, "How brands can win consumers' hearts in the new marketplace," where experts discussed the changing nature of brand engagement and purchase decision making. Tune in to understand how brands can create a sense of loyalty through meaning and value while understanding the risks and rewards in taking political and social stands.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
More resources

VIDEO: Watch the full on-demand version of this webinar

The full version of this webinar includes more data, more insights, and highly informative visuals. Essential topics covered include

  • What is "normal“ now – and how long will it last?
  • How can brands create meaning – and value – for today’s consumers?
  • How has the nature of brand loyalty changed?
  • How should brands balance the risks and rewards of taking political and social stands?
  • Are the youngest buyers really as forward-looking as brands think?
Watch now