The next generation of data scientists

With Natalie Sneed, Sharon Kondo, Jillian Munoz and Patrick Ogaz

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Thinking Ahead

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NextGen Hackathon Competition gives undergraduates a chance to develop product and marketing plans using real-world data. In this episode, we speak with two members of the CalPoly Pomona team that recently won the 10th NextGen Competition -- a race to develop the smartest electric vehicle innovation. In addition, we talk to two NextGen mentors and judges, Natalie Sneed from Kia and Sharon Kondo from One Team Advertising. Tune in to learn the importance of auto innovation and the next generation from the experts -- and how the student team came up with a unique project that incorporates consumer needs and current trends.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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: System to recycle Lithium Ion batteries from EVs, hybrids wins GfK NextGen Hackathon

GfK challenged undergraduate students to develop strategic recommendations for a new product that would enhance EV and hybrid systems. The teams worked with a variety of GfK data sets to identify and understand unmet consumer needs, articulate new offerings, and outline product launch and marketing plans.

Learn more about NextGen 2021