This episode features
Research Manager | Regional Strategy Management
Natalie Sneed
Natalie is a marketing and research professional with over 30 years of experience in product and consumer research, program and strategic planning, brand development, advertising and marketing communications, cross-functional team leadership, public speaking, employee brand ambassador development, and more. Natalie’s career includes positions held at the City of Southfield, MI, Ford Motor Company, Nissan North America, and currently Kia Motors America.
Practice Lead, Strategic Analytics
Sharon Kondo
Sharon leads the Brand, Digital, and Experiential analytics groups at Team One, working with brands such as Lexus, The Ritz-Carlton, and Ste. Michelle Wine Estates, among others. Sharon has worked in the strategic planning and analytics capacity for over 25 years, specializing in integrated analytics consulting and affluent consumer research. She has worked with clients in automotive, luxury, hospitality, high-end appliances, and home audio and travel.
Student, 2021 NextGen Winner
Jillian Munoz
Jillian is a fourth year undergraduate student at Cal Poly Pomona majoring in Psychology with an emphasis in Industrial/Organizational Psychology and a minor in Marketing Management. As a McNair Scholar and Research Associate in the Center for Customer Insights and Digital Marketing (CCIDM), she is very involved in multidisciplinary research where she aims to bridge the gap between psychology and business.
Student, 2021 NextGen Winner
Patrick Ogaz
Patrick's fondness for mystery movies makes generating insights and discoveries thrilling, fueling his passion for business intelligence and data analytics. Following this passion, Patrick is a Senior Business student majoring in Computer Information Systems and minoring in Marketing at Cal Poly Pomona. He is a research assistant for the Center for Customer Insights and Digital Marketing. Patrick also serves as the President of the Analytics and Marketing Insights Club – a club that centers around nurturing the next generation of insights analysts and consultants.