A successful product's journey from idea to launch

With Jeremy Anderson and Neal Heffernan

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80% of new products fail, yet innovation is critical to a brand's future. How do you mitigate risk and measure its success? In this episode, Fifty Gazelles' Jeremy Andersen and GfK's Neal Heffernan unfold what makes a successful product. From sparked idea to development to launch, tune in to understand what tips the scale.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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WHITEPAPER: Design FMCG products for real-world success

Almost nine in ten new products fail to meet revenue expectations -- a statistic that adds up to millions of lost development and marketing dollars. FMCG manufacturers need to optimize their success rates while continuing to innovate at record speeds. 

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