This episode features
Founder
Jeremy Anderson
Jeremy is an innovation professional with a passion for getting new ideas into market quickly. Fifty Gazelles’ practice focuses on commercializing new consumer packaged goods products, building long-term partnerships, and leading transactional market tests. Trained in facilitation and creative partnership models, Jeremy leads agile commercialization efforts that stich together internal and external resources, avoid common barriers to growth, and deliver in market results faster, cheaper and with less risk.
EVP, GfK Sales Effectiveness North America
Neal Heffernan
With over 25 years of experience in the CPG and retail industry, Neal leads the GfK Sales Effectiveness team here in North America. He oversees the design, execution and analysis of marketing ROI studies utilizing retailer loyalty card data and in-market controlled store tests for manufacturers and retailers. As an expert across advanced research methodologies, Neal is a frequent speaker at industry conferences and has been the subject matter expert in news articles including the New York Times.