Using consumer trends for strategic insights

With Eric Wagatha

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Thinking Ahead

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Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight. In this reprised episode, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends are essential for smart marketing decisions, and which consumer movements he is watching for the future.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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VIDEO: Starting strong in 2021: Impactful consumer insights to guide tomorrow's strategies

The experts from GfK Consumer Life draw on a host of trend insights, looking at the immediate past and long term trends alike, to help you prepare for success in the New Year. This engaging, interactive session covers:

  •  global variations in consumer confidence and optimism
  •  evolving personal concerns and values – and how they may impact 2021 expectations
  •  COVID-influenced behavioral and consumption transformations to keep your eye on in 2021
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