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"Driving" consumer expectations in 2021

With Julie Kenar

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Air travel has hit record lows due to COVID-19, but did the pandemic bring back the classic road trip? In this episode, Julie Kenar explains how the auto industry has been affected in 2020 – for better and worse. From pricing to sustainability, this episode will help you understand consumer priorities and expectations – and how you can encourage them to take the risk of buying a new car.


Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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VIDEO: The new intender landscape: Driving auto success in 2021 and beyond

How can car makers thrive as the pandemic recedes – or becomes a way of life? In this interactive session, Julie Kenar of GfK AutoMobility™ will take on key topics for auto brands in 2021, including:

  •  how intenders are feeling about new-car commitments today – and the offers that appeal to them most

  •  the rise of Electric Vehicles and hybrids – and whether this surge will become a larger force in the marketplace

  •  shifts in the category landscape, driven by intenders’ changing wants and needs

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