PODCAST / EPISODE 23
The future of sustainability: What brands & marketers need to know
With Chris Fox, Cherie Leonard and Yuval Steinman
From a presentation to your headphones. In this episode of Thinking Ahead, we give you an audio version of GfK’s recent webinar, where thought leaders from Hanesbrands, Colgate, and Hyundai came together to discuss the prospects for sustainability – as a movement, a message, and a way of doing business. Drawing on decades of insights from the Green Gauge® study, they explore questions such as how COVID-19 has affected attitudes towards sustainability and what consumers want brands to say and do about the environment and climate change.
Thinking Ahead
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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VIDEO: The future of sustainability: What brands and marketers need to know
In the midst of a global pandemic, consumers remain passionate about sustainability – perhaps inspired by the ominous changes in our world. But as COVID-19 continues to rage, will sustainability become a lower priority? Should brands invest in a new “green” revolution?
In a special GfK Consumer Life roundtable, thought leaders from the brand and marketing worlds came together to discuss the prospects for sustainability – as a movement, a message, and a way of doing business
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Listen to more episodesThis episode features
Chris Fox
VP of Corporate Social Responsibility
Cherie Leonard
Associate Director of Foresight and Sustainability Insights
Yuval Steinman
Director of Corporate Planning