PODCAST / EPISODE 21

The changes and challenges of advertising

With Jon Brand

Listen to this episode

Thinking Ahead

Also listen on

No matter who you are, you can’t escape ads. As a business, how can your ad speak louder and become more memorable than the rest? In this episode, we sit down with Jon Brand who takes us through best practices in creating an effective digital ad campaign. Tune in to learn how COVID-19 has changed the game, why you need to utilize screen sizes, and most importantly, how your ad can reach its full potential.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

More resources

: GfK Ad Fit Optimizer

Advertising budgets and creative development times are constantly shrinking, but there is always intense pressure to create effective ad campaigns. Advertisers and agencies need a fresh approach to advertising pre-testing to ensure their creative executions meet their objectives. GfK’s Ad Fit Optimizer has been designed to accelerate and optimize your digital ad spend and overall campaign ROI by assessing the performance of your ads prior to campaign launch.

Learn More