How does Gen Z feel about COVID-19 and the future?

With Ibrokhim Mirzakhonov, Sabrina Tatlias, Emily VAnderMey, and Frank Guagenti

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As the youngest generation in the workforce, Generation Z is facing unprecedented challenges as young professionals. In this episode, we sit down with NextGen Competition winners Sabrina, Emily, and Ibrokhim as they take us through the moment their college shut down. Tune in to hear first-hand how this generation is already being affected by the COVID-19 pandemic, their attitudes towards the "new normal", and the surprising optimism on what it offers them for the future.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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: GfK’s NextGen Competition: A Hands-On Market Research Experience

GfK’s NextGen Data Science Hackathon Competition gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and be immersed in the world of consumer data. Using data analysis and integration -- as well as research and marketing savvy -- they address issues critical for today’s marketers. 

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