In this troubled landscape, how do brands chart a path forward – to relevance, survival, and success? GfK brought together a panel of thought leaders and industry observers to consider where brands of all kinds go from here.
Drawing on fresh insights from GfK’s ongoing Consumer Pulse and Consumer Life research, the group explores
- whether brands can or should ever revert to a conventional “selling” agenda
- what messages and offers consumers want from brands – now and in the future
- what role activism should play in a brand’s identity