Understand the forces shaping the future of shopping

With Joe Beier and Sarena Gerard

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We know COVID-19 crisis has transformed shopping – but many of those effects may be short term. To plan for tomorrow’s shopping experience, we need to look closely at the forces that were already in play when the pandemic hit. In a new Thinking Ahead webinar, GfK’s Joe Beier and Sarena Gerard delve into new insights from our FutureBuy® research to explore the future of click-and-collect, social media buying, and more.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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VIDEO: Shopping's Transformational Forces

While Covid has greatly impacted shopping, it did not strike in a vacuum, but rather is accelerating or slowing transformative forces already in motion.  This session steps back from the current chaos to profile these transformational forces and to consider their implications for brands and retailers.  It will draw heavily from the just-released 2020 wave of GfK’s FutureBuy survey of tens of thousands of shoppers worldwide and will touch on topics including most influential touchpoints, emerging shopping techniques and social media’s evolution from influencer to a transaction space.

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