Creating Success Through In-Market Testing

With Neal Heffernan and Susan Stacey

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Thinking Ahead

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In the midst of today’s disruptions, FMCG brands, marketers, and retailers need to Think Ahead. In this episode, we sit down with GfK's Susan Stacey and Neal Heffernan who help us understand how to optimize brand innovations for long-term success. Tune in for an in-depth look at the dos and don'ts of effective testing.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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WHITEPAPER: Design FMCG products for real-world success

In a new GfK eBook, GfK's Neal Heffernan (EVP, Sales Effectiveness) offers eight tested steps manufacturers can take to give their new SKUs the best chance of real-world success. Drawing on decades of retail testing experience, Heffernan takes an in-depth look at the dos and don'ts of effective testing. 

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