The Art of Digital Ad Targeting

With Natasha Stevens, Josh Pisano, and Chris Boon

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In this episode, we sit down for a panel discussion with GfK's Natasha Stevens, MRI-Simmons' Josh Pisano, and Dstillery's Chris Boon about digital ad targeting. How consumer “segments” are developed? What can be done to make them more accurate? And why is data so important for accurate targetings?

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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VIDEO: Optimizing audience data for programmatic advertising

To meet an exploding demand for precise targeting, digital ad platforms are relying more on robust data sets. This often means straddling the worlds of traditional, high-quality consumer research and agile startup-style activation methods. But how can marketers activate data sets in real-world campaigns while paying close attention to data quality – and the privacy concerns of today’s consumers? In this session, GfK’s Natasha Stevens (EVP, Strategy and Product Innovation) discusses how data-combining techniques can deliver improved target accuracy – through a best practices approach – while respecting the growing wariness of online shoppers and consumers generally.
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