How American consumers are handling the COVID-19 outbreak

With Karen Ramspacher

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COVID-19 is changing current and future consumer behaviors. In this episode, Karen Ramspacher from MRI-Simmons sits down with us to discuss recent results from their new (and free) COVID-19 report. What purchases and plans have consumers postponed? What media are they consuming? And what new attitudes will influence their behavior with brands in the future?

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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STUDY: COVID-19: Consumer Insights Report

The COVID-19 pandemic has drastically changed life in the United States. The MRI-Simmons COVID-19 study explores consumer attitudes and behavior related to the pandemic, and reveals two consumer segments that have emerged as a result of the crisis.

This report explores:

  • Demographics, psychographics, and attitudes of COVID-19 personality types
  • Impact on product purchases and intent
  • Delayed, postponed, and canceled activities
  • Media usage and preferences by category and platform
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