Understanding CBD Consumers

With Rachel Bonsignore & Jillian Andersen

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CBD – which offers stress and pain relief without a THC “high” – is upending dozens of product categories, from cosmetics to pet food. Experts from MRI-Simmons and GfK Consumer Life define CBD’s remarkable growth, profile its consumers, and reveal the forces and trends behind its rise.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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STUDY: National Cannabis Study

As cannabis comes to Main Street, the promise of this new marketplace seems almost unlimited. But to seize the moment effectively, marketers need to understand the full spectrum of cannabis users and non-users alike – from grandparents to hipsters. The National Cannabis Study cuts through the hype to provide a clear, unbiased view of cannabis as a cultural force and marketplace juggernaut. It provides insights that can directly guide both marketing actions and public policy, capturing the full range of opinions and desires on this potentially polarizing topic.

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