The "dark" side of marketing 

With Natasha Stevens

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Thinking Ahead

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It's unknown and untrackable... or is it? 90% of ads are targeted to only select consumers and impossible to measure, until now. In this episode, we sit down with Natasha Stevens, EVP at GfK as she helps shed some "light" on all the marketing you can't see.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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VIDEO: Leverage the Power of Dark Marketing for Your Brands

In this video presentation, you will learn more about this breakthrough offering, which combines best-in-class data with agile marketing and an intuitive reporting platform.

The GfK/BrandTotal combination empowers smarter: 

  • Campaign planning & monitoring
  • Creative & message analysis
  • Consumer insights
  • Brand identity & activations
  • Data discovery, trend analysis and reporting
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