How insights can bring organizations closer to their customers in demanding and polarized times
The steep rises in inflation and cost of living are polarizing consumers. Those with higher disposable income are likely to continue their planned purchases and normal spend. Those with lower income are likely to delay, or even cancel, intended purchases, to focus on daily essentials.
Join us to explore how brands can use consumer, market and brand insights to get closer to their customers and identify needs in a polarized world. Hear industry thought leaders discuss major trends happening in the market, and how these trends reveal opportunities, including:
- Premiumization: As both value and volume growth decelerate in many markets, premiumization could help brands to protect their bottom line.
- Convenience: 46% of shoppers worldwide are “prepared to pay more for products that make my life easier”.
What does this mean for your brand?