Almost everybody owns a watch or a piece of jewelry - but the spending potential for this product line varies significantly between as well as within countries. Download our free compendium with 30 illustrative maps and find out how purchasing power for watches and jewelry is regionally distributed.
The international GfK Purchasing Power for Retail Product Lines dataset reveals the regional purchasing power potential for many individual product lines:
- 1. Food and related items
- 1.1 food
- 1.2 alcohol-free beverages
- 1.3 alcoholic beverages
- 1.4 tobacco products
- 2. Health and hygiene products
- 3. Clothing
- 4. Shoes, leathergoods
- 5. Furnishings
- 6. Household products, glass, porcelain
- 7. Electrical household appliances
- 8.-11. Consumer electronics, information technology and photography
- 12. Watches, jewelry
- 13. Books, stationery
- 14.-15. Sporting goods, hobbies and recreation
- 16. Home improvementitems
Knowing about the regional distribution of spending potential for your product line allows you to tailor your sales and marketing endeavors according to the consumer preferences of particular regions. The resulting insights give you a decisive competitive advantage for all location-related decisions. Whether planning or evaluating locations, optimizing your direct marketing or managing your sales, GfK Purchasing Power for Retail Product Lines comprises a value basis for your decisions in many countries across the world.
