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Shopper

The digital age continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey.

GfK’s Shopper research experts analyze and combine multiple data sources to fully understand shopper behavior and how to influence purchasing decisions.

We combine a deep understanding of what influences purchasing decisions at the point of sale with shoppers’ experiences. We provide our clients with the “what” and the “why”, to support marketing decisions.

Our shopper metrics optimize performance in the store, on the shelf and online – improving the purchase journey experience and managing the category – to ultimately increase loyalty and success.

Latest insights

Here you can find the latest insights for Shopper. View all insights

    • 03/19/20
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • Consumer Insights
    • Shopper
    • United States
    • English

    85% of Americans say they plan to alter buying habits due to COVID-19

    Just-released research from GfK shows that the novel Coronavirus (also known as COVID-19) will have significant short- and long-term effects on brand affinity and consumer purchases in the US.
    • 03/05/20
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Consumer Insights
    • Marketing Effectiveness
    • Shopper
    • Trends and Forecasting
    • United States
    • English

    GfK study finds almost two-thirds of Americans are concerned about Coronavirus

    Just-released research from GfK shows that nearly all (92%) Americans are aware of the novel Coronavirus (also known as Covid-19).
    • 02/24/20
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Consumer Insights
    • Marketing Effectiveness
    • Shopper
    • United States
    • English

    GfK focuses on leveraging the power of personalization at CMA/SIMA event

    GfK will help retailers, manufacturers, and tech professionals leverage the benefits of personalization – while steering clear of its many potential pitfalls.
    • 12/19/19
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Consumer Insights
    • Marketing Effectiveness
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    At CES, GfK takes a generational look at trust in smart technology

    Insights from MRI-Simmons, GfK Consumer Life will illuminate tech anxiety in different age groups 
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