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Shopper

The digital age continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey.

GfK’s Shopper research experts analyze and combine multiple data sources to fully understand shopper behavior and how to influence purchasing decisions.

We combine a deep understanding of what influences purchasing decisions at the point of sale with shoppers’ experiences. We provide our clients with the “what” and the “why”, to support marketing decisions.

Our shopper metrics optimize performance in the store, on the shelf and online – improving the purchase journey experience and managing the category – to ultimately increase loyalty and success.

Latest insights

Here you can find the latest insights for Shopper. View all insights

    • 01/14/19
    • Financial Services
    • Retail
    • Technology
    • Consumer Insights
    • Shopper
    • Trends and Forecasting
    • United States
    • English

    Three-quarters of Gen Y consumers use smartphone for shopping – GfK FutureBuy®

    New GfK FutureBuy insights show that Generation Y (ages 29 to 38) is taking the lead in adopting smartphones for shopping in the US, while Baby Boomers (ages 54 to 72) are much more likely to use a home PC or laptop. 
    • 11/29/18
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Media Measurement
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    01/17/19 - 01/28/19
    GfK’s NextGen Competition: A Hands-On Market Research Experience

    GfK’s NextGen Data Science Hackathon Competition gives undergraduate student researchers from North American universities a chance to test their marketing and research knowledge and be immersed in the world of consumer data. Using data analysis and integration -- as well as research and marketing savvy -- they address issues critical for today’s marketers. 
    • 11/12/18
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Shopper
    • Future of Retail
    • United States
    • English

    GfK’s FutureBuy® study records major leaps in US mobile shopping

    Just-released 2018 GfK research shows that 45% of all US consumers believe that their smartphones and/or tablets are “quickly becoming [their] most important” shopping tools.
    • 10/23/18
    • Retail
    • Consumer Goods
    • FMCG
    • Media Measurement
    • Shopper
    • GfK-MRI
    • United States
    • English

    One in 6 Americans is a cannabis consumer; 10% consume once a month or more

    MRI has just released results from the first National Cannabis Study, capturing the full spectrum of cannabis use – the what, why, and how – across the US.
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