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Shopper

The digital age continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey.

GfK’s Shopper research experts analyze and combine multiple data sources to fully understand shopper behavior and how to influence purchasing decisions.

We combine a deep understanding of what influences purchasing decisions at the point of sale with shoppers’ experiences. We provide our clients with the “what” and the “why”, to support marketing decisions.

Our shopper metrics optimize performance in the store, on the shelf and online – improving the purchase journey experience and managing the category – to ultimately increase loyalty and success.

Latest insights

Here you can find the latest insights for Shopper. View all insights

    • 09/09/19
    • Retail
    • Technology
    • Consumer Insights
    • Shopper
    • Consumer Life
    • United States
    • English

    One-third of US consumers say they only buy from “trusted” brands – GfK

    At this year’s Groceryshop conference, GfK's Jola Burnett will reveal the complex and changing motivations behind consumer trust today
    • 08/25/19
    • Retail
    • Technology
    • Consumer Insights
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    GfK's Burnett to present on consumer trust

    Consumer Life expert will share insights on "Trust in the Age of Doubt" at Groceryshop
    • 08/14/19
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Consumer Insights
    • Shopper
    • Trends and Forecasting
    • Mobile payments
    • United States
    • English

    In GfK report, consumers embrace subscription services, AR as shopping tools

    New insights from GfK’s FutureBuy® show that augmented reality (AR) and subscription services are creating enthusiasm among shoppers, while smart speakers seem to be lagging.
    • 07/25/19
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Consumer Insights
    • Marketing Effectiveness
    • Point of Sales Tracking
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • United States
    • English

    GfK, NRF publish personalization white paper

    GfK and the National Retail Federation (NRF) have published a new white paper, “Decoding the Personalization Paradox,” to help brands apply personalization at scale.
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