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Distribution and supply chain management
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Distribution & Supply Chain Management Insights

COVID-19: Rely on hard facts to steer through turbulent times

This crisis is impacting your business in many and unexpected ways. With a constantly evolving situation, now more than ever, you need reliable, accurate and timely data to inform your tactical decision-making. We want to help you tune into the key business intelligence fast, so that you can stay abreast of the present dynamics and take corrective action effectively. 

During the crisis we are offering a flexible subscription to our weekly insights from our Point of Sales, Distribution and Supply Chain panels to help you make the right decisions. 

Click here for more information

Take your distribution strategy to the next level 

Supply chains are becoming ever-more complex and operating on increasingly intricate networks. GfK’s Distribution & Supply Chain Management Insights will help you increase your return on investment providing profound market knowledge of supply chains and distribution strategies. The insights will help you to: 

  • Develop and optimize your go-to-market, channel and pricing strategies 
  • Improve your category management and portfolio 
  • Maximize your sales impact and channel return on investment  
  • Assess inventory and POS gross margins by combining distribution and POS market data – even at single SKU level 

GfK´s Distribution Panel tracks what distributors sell to POS retailers and resellers. Monitor which products are being sold, to which POS channel, and at what price in the distribution market.  

GfK’s Distribution Panel is the world’s largest distribution network with around 300 distributors in more than 45 markets in WEU, CEE, CIS, MEA, APAC & LATAM. It provides invaluable insights into 200 product groups in IT, Telecom, Office Equipment and Consumer Electronics on a weekly basis. 

The power of the unique combination of distribution and POS market data  

  • Track distributor sales (sell-through) and POS retailers and resellers sales (sell-out) – down to a single SKU-level and in just one click 
  • Benchmark your performance against competitors’ and uncover their channel and pricing strategies.  

GfK Supply Chain Management (SCM) Insights combines distribution market data (Distribution Panel) with point-of-sales market insights (POS Tracking). For the very first time, distribution and POS market data is available in just one comprehensive database, delivering the highest value by providing insights on the entire supply chain – even at single SKU level. 

Thanks to our comprehensive database, you can combine our distribution data easily with our POS retail tracking data and utilize GfK´s common taxonomy, metrics and channels. GfK’s Distribution data goes beyond POS so you’ll receive insights on sub-distribution and direct sales from distributors to end-customers (B2B/B2C) which skip POS reporting. 

Flexible delivery frequency to fit your business goals 

Your market insights can be delivered weekly, monthly or less frequently, depending on your business goals. From the strategic perspective, monthly Distribution and POS data will enable you to understand key market trends in the entire supply chain – from a big picture macro view to detailed model level. Weekly data supports your tactical decisions, helping you improve efficiencies in the supply chain and steer prices and POS gross margins.  

Distribution Partnership

GfK partners with around 300 distributors worldwide. This includes partnerships with associations including the Global Technology Distribution Council (GTDC) as well as with local and specialized distributors per country.  

To find out more about our partnership with the Global Technology Distribution Council (GTDC):

Visit GTDC website

Latest insights

Here you can find the latest insights for Distribution and Supply Chain Management. View all insights

    • 09/18/19
    • Retail
    • Technology
    • Distribution and Supply Chain Management
    • Product Catalogs
    • United States
    • English

    Ingram Micro selects GfK Etilize as partner for product data taxonomy

    Will help implement Ingram Micro's internal Product Information Management (PIM) solution
    • 03/23/20
    • Retail
    • Technology
    • Distribution and Supply Chain Management
    • Point of Sales Tracking
    • Global
    • English

    Webinar: How COVID-19 is impacting distribution markets globally

    Join our expert to go through the hard facts and insights on how the crisis has impacted, and is continuing to impact, distribution markets for tech and durables worldwide
    • 10/24/19
    • Retail
    • Technology
    • Distribution and Supply Chain Management
    • Global
    • English

    GfK Supply Chain Insights 4th Webinar

    Would you like to know how to optimize your supply chain management? Join our free partner webinar based on GfK point of sales and distribution panel data and discover more about today’s key tech trends. 
    • 05/17/19
    • Retail
    • Technology
    • Distribution and Supply Chain Management
    • Global
    • English

    05/29/19 - 05/31/19
    Join GfK at DISTREE Russia

    Russia’s leading hosted buyer event for consumer technology and B2B Channels, DISTREE RUSSIA, will take place from May 29 to 31 in Moscow.
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