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Consumer Panels

Your business is all about your consumers, so understanding them is essential in ensuring your products and services meet their needs, and to identify opportunities for growth. 

Our international consumer panel research expertise provides you with smart customer insights into who your consumers are, their attitudes and behaviors, across all channels.

We use our consumer panel data to explore shopping behavior; where consumers go to find new products, how they research and compare products, how they use them and the factors that drive their decision making and path to purchase.

We identify key consumer trends and use customer segmentation to pinpoint ideal target audiences, identify market opportunities and help you develop actionable strategies for growth. This helps drive business performance and your bottom line.

 

KnowledgePanel® (North America)

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Latest insights

Here you can find the latest insights for Consumer panels. View all insights

    • 10/17/18
    • Retail
    • Consumer Goods
    • Consumer Panels
    • Promotion and Causal Retail
    • Shopper
    • United States
    • English

    GfK analysis shows 41% of FSI coupon redeemers “repeat” – buy same product again

    A new analysis from GfK’s National Shopper Lab (NSL) database shows that an average of four in ten (41%) FSI (free-standing insert) coupon redeemers will return to buy the same product again.
    • 10/09/18
    • Media Measurement
    • Consumer Panels
    • GfK-MRI
    • United States
    • English

    Doherty takes on new MRI leadership role focusing on data partnerships

    GfK MRI has named Maureen Doherty to the newly created role of Vice President of Commercial Data Partnerships.
    • 09/12/18
    • Media and Entertainment
    • Consumer Panels
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    MRI releases 29 digital political segments for precise ad targeting

    To empower accurate planning and buying, GfK MRI has released 29 political targets based on its rich, top quality data on US consumers. Incorporating US voter roll data, the segments allow advertisers to target people by voting behaviors, party affiliation, ideological identification, and their stance on social issues.

    • 08/29/18
    • Media and Entertainment
    • Consumer Panels
    • GfK-MRI
    • United States
    • English

    Remembering MRI co-founder Alain Tessier

    MRI notes with sadness the passing of one of its founders, Alain Tessier -- a "larger-than-life original" who cared passionately about clients and research quality.
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